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Designing the future with a tech giant

Co-creating the future of mobile audio experiences with customers across the UK and US.

Overview

Samsung is one of the world's biggest technology companies, leading the way in cutting-edge innovations for a range of consumer electronics.

Aim

Co-create with a Bulbshare community in order to develop new and innovative mobile audio experiences and new features for upcoming products.

Strategy

We recruited a community of 10000+ in the UK and US to gain insights around what people look for in mobile audio experiences. This involved the development of innovative functionality that allowed us to journey-map our community's audio use through geo-location triggered tasks. We also launched concept-testing briefs to gain feedback around potential new design features and app functionalities.

Results

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